Quarter Mile
Marketing Announces Partnership With Drag Boat Associations
The Southern Drag Boat Association and the St. Louis Drag Boat
Association have joined forces with Quarter Mile Marketing to promote
their sanctioned races to national companies, giving marketers the
opportunity to reach tens of thousands of avid boat racing fans in the
heart of America.
The long-term agreement will provide name brand marketers with a
ready-made platform to build brand loyalty and promote their products
and services. National sponsors will not only raise the profile of the
events but also provide additional resources to enhance driver benefits
and Association services.
Current sanctioned events and local supporters and sponsors will
continue to operate in their traditional manner, with the exception of
the presence of national marketers and their displays at each event,
adding to the excitement and the experience of drag boat racing.
Beginning with the 2008 season, Quarter Mile Marketing is contributing
additional driver incentives to each sanctioned event to enhance
payouts. As national sponsorships are secured, additional driver payouts
and benefits will be shared by the two Associations.
In announcing the partnership at the recent general membership meetings
of the Associations, Quarter Mile Marketing’s president, Ray Hobbs,
stated: “Although this is going to be a long-term effort, it will be a
win for drag boat racing and a win for national marketers looking to
connect with loyal and enthusiastic fans of the sport. More importantly,
it will be a big win for drivers, as they get the opportunity to not
only benefit from increased payouts, but the ability to demonstrate
their promotional abilities to these national brands.”
For over twenty years, the SLDBA and SDBA have demonstrated high
standards for safety and efficient event management.
Quarter Mile Marketing is a fully-staffed sponsorship marketing and
public relations organization with home offices in Rogers, Arkansas.
Principals of Quarter Mile Marketing share a unique combination of
successful management, drag boat racing and sports marketing
experiences.
For more information, contact:
John Gallaspy
Quarter Mile Marketing
(731) 772-6648
john@omninash.com
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